IPL is 5th Largest Brand

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IPL is 5th Largest Brand, above Wimbledon, F1: Lalit Modi

Lalit Modi's brain-child, the Indian Premier League, took the cricketing world by storm. But Modi is not ready to rest on his laurels. Commenting on how much the brand was worth, Lalit Modi, its Chairman and Commissioner, says, according to recent numbers, the IPL brand alone stands at USD 1.65 billon. "It is now the fifth largest brand in the world of sports in two years of operation, just below FIFA and higher than Wimbledon and F1." The IPL has actually become the number one cricketing property in the world and is only growing, he added.

He aims to beat the National Football League (NFL), which stands at USD 4.5 billion, in the next four-five years.